Our Impact 2019/20

Communications


Gather

After being announced at the JA Global Alumni Conference 2019 in Vienna, the European board together with JA Worldwide started working on the 2.0 version of the virtual JA alumni network Gather. After onboardings in late 2019 the platform was officially launched in Feburary with a global marketing campaign in which process the communications team of JA Alumni Europe was highly involved.

Since Feburary new social media formats such as Gather Spotlights were established to shift the content focus to Gather. The infamous monthly Flying High newsletter also found it’s way onto Gather.

Social media

New formats to foster the engagement of our social media followers were established. One of them being KEYNOTE which consists out of a slideshow on Instagram on various topics. “Gather Spotlight” specifically showcased remarkable JA alumni and their ideas. The three-piece-episodes of “Alumni heroes tackling COVID-19” were especially well received and even shared by JA Worldwide in their global newsletter.

1,878

Followers on Instagram

4,281

Likes on Facebook

769

Followers on LinkedIn

50%

Overall newsletter open rate

55

Overall newsletter click rate

680

Newsletter subscribers