After being announced at the JA Global Alumni Conference 2019 in Vienna, the European board together with JA Worldwide started working on the 2.0 version of the virtual JA alumni network Gather. After onboardings in late 2019 the platform was officially launched in Feburary with a global marketing campaign in which process the communications team of JA Alumni Europe was highly involved.
Since Feburary new social media formats such as Gather Spotlights were established to shift the content focus to Gather. The infamous monthly Flying High newsletter also found it’s way onto Gather.
New formats to foster the engagement of our social media followers were established. One of them being KEYNOTE which consists out of a slideshow on Instagram on various topics. “Gather Spotlight” specifically showcased remarkable JA alumni and their ideas. The three-piece-episodes of “Alumni heroes tackling COVID-19” were especially well received and even shared by JA Worldwide in their global newsletter.
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Overall newsletter open rate
Overall newsletter click rate