To give the member countries of JA Alumni Europe the chance to showcase themselves, their countries and activities a new format “Folkways” was established. The lack of travelling throughout Europe and not experiencing “European culture” was also a big push to start this new format. It consists of a vlog video where the national alumni report from their country and go on a tour through the capital city. This video was published on the JA Alumni Europe Youtube Channel as well on Facebook and Instagram TV. A story take-over from the country on the Instagram Story of JA Alumni Europe happened on the same day.
Besides Folkways usual announcements, campaigns by JA Europe and JA Worldwide, online events by JA Alumni Europe or partner-related content was shared on all active platforms.