2020/21
To give the member countries of JA Alumni Europe the chance to showcase themselves, their countries and
activities a new format “Folkways” was established. The lack of travelling throughout Europe and not
experiencing “European culture” was also a big push to start this new format. It consists of a vlog
video where the national alumni report from their country and go on a tour through the capital city.
This video was published on the JA Alumni Europe Youtube Channel as well on Facebook and Instagram TV. A
story take-over from the country on the Instagram Story of JA Alumni Europe happened on the same day.
Besides Folkways usual announcements, campaigns by JA Europe and JA Worldwide, online events by JA
Alumni Europe or partner-related content was shared on all active platforms.
Followers on Istagram
Followers on Twitter
Followers on Linkedin
Gather was fully implemented as the main communication tool of JA Alumni Europe. The newsletter format “Flying High” as well as interviews and other announcements were distributed solely on the platform and shared on all social media channels.
European JA Alumni on Gather
Overall open rate newsletter
Newsletter subscribers